A bit about me
I've spent the last several years moving between building products and advising the people building them — which mostly means I'm equally comfortable in a spreadsheet and a codebase.
Outside of client work, I tinker with side projects, and I'm usually the person my friends call when their business needs a website nobody hates.
- Currently
- Taking on a few new projects
- Toolkit
- Code, strategy, and stubbornness
- Also
- Building this site in public
- Reply time
- Usually within a day
Things I've made
A few recent projects — client work and things built for fun.
Checkout Rescue
Rebuilt a clunky checkout flow for a small DTC brand and cut cart drop-off noticeably in the first month.
ProductLedger
A lightweight invoicing tool I built for freelancers who were tired of fighting spreadsheets.
Side projectField Notes
Helped a two-person startup turn a pile of customer interviews into an actual roadmap.
StrategyPeople I back
Friends doing good work. Happy to send business their way.
Maren's Ceramics
Hand-thrown mugs and bowls. My whole kitchen is basically an ad for her shop.
Visit their siteNorthline Coffee
Small-batch roaster with a cold brew that's ruined every other cold brew for me.
Visit their siteAda Builds
A friend's freelance dev shop — great for React work if I'm not the right fit.
Visit their siteHow we could work together
Three shapes this usually takes. Most projects are some mix of all three.
Build
Websites, tools, and small products, designed and shipped end to end.
Advise
Ongoing or one-off consulting when you need an outside brain on the problem.
Rescue
Something's stuck or broken. I come in, figure out why, and fix it.
Got something in mind?
Tell me what you're working on. I read every message myself.
willy@willycorp.com